DealDash Reaches Two Million in User Registrations
Over two million people have signed up for membership on the DealDash website, allowing them to participate in the site’s pay-to-play auctions. The New York-based company got its start in Finland, where it began its mission to become an honest and fair alternative to other online penny auction sites.
Finland native William Wolfram started the company in 2009, shortly after he turned 16 and the business has thrived ever since. Deal Dash allows users bid in online auctions without many of the risks associated with similar online auction sites. To minimize possible repercussions, the site offers a “Buy It Now” option that allows users to purchase auction items for retail price in the event they do not win and recoup all of their wasted bids in the process. This effectively becomes risk-free bidding as the user can always buy the item for full price and avoid losing money in the form of non-winning bids.
Best Buy has recently entered into a partnership with DealDash to simplify this process and ensure that everyone gets their items in a prompt manner. Many of the Buy It Now options are provided by Best Buy, which gives users assurance that they will be getting high-quality products from a reputable source.
DealDash was founded on the idea of a good customer experience, as Wolfram got the idea after he was unsatisfied with his first foray into the online auction world. He decided that consumers deserved to enjoy the process, in addition to winning items at a discount, so he created the company. Clearly people appreciate this frustration-free model, as the company has quadrupled its revenue in the last 12 months and its 2012 revenue surpassed $1 million. With the 2 million user mark reached, it is safe to say that consumers have embraced the “fair and honest” policy that is the heart of the company strategy.